Every great website starts with a strong foundation. I take the time to understand the business, its goals, and the audience it serves. Through analysing competitor analysis, user research, and journey mapping, I uncover what makes a brand stand out and how to craft a seamless experience that drives engagement. Whether it’s improving conversions, enhancing usability, or refining brand storytelling, this stage sets the direction for a successful project.

With insights in hand, I map out the structure and flow of the website. I use moodboards to explore creative directions, build site maps to organise content, and design user flows that guide visitors effortlessly. Before jumping into full designs, I create wireframes and high-fidelity prototypes to test layouts and interactions, ensuring the final product is intuitive, scalable, and user-friendly.

I build websites that are not just visually engaging but also highly functional and scalable. Using WordPress and Elementor, I create custom layouts with clean, efficient HTML and CSS. I have experience in Custom Post Types (CPTs) and taxonomies, allowing for structured, dynamic content that adapts to different user needs. Whether it’s a WooCommerce store, a business website, or a content-rich platform, I ensure the backend is intuitive and flexible. I also follow accessibility best practices, optimize for SEO, and conduct QA testing to deliver a polished final product.

Once the website is built and thoroughly tested, I handle the final steps to ensure a smooth launch. I can assist with domain registration, hosting setup, and SSL integration to keep everything secure. Before going live, I run QA checks to catch any last-minute issues and ensure the site performs flawlessly across devices. I also link the website to Google Analytics for traffic insights and fine-tune performance optimisations to enhance speed and usability. Post-launch, I offer ongoing updates and support, keeping the site fresh, secure, and running at its best.